American Innovations
Website Overhaul, Site Planning & Storefront Integration
From Legacy to Modern Usability
American Innovations Website Overhaul
This was more than a visual update, it was a complete rethink of how American Innovations communicates online. The redesign included site architecture planning, user flow mapping, and content migration to a modern, user-friendly platform. The new site balances accessibility, clear navigation, and technical detail, making it easier for all visitors to find what they need.
About
We helped modernize the site experience, restructure content, and integrate storefront functionality while keeping the design clean, approachable, and intuitive. The goal was to honor the brand’s legacy, simplify navigation, and make key services and products easily accessible to audiences of all familiarity levels.
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American Innovations provides advanced structural engineering solutions, products, and services for industrial and commercial applications. With decades of trusted experience, the company serves long-term clients while also reaching new audiences through digital channels.
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The biggest challenge was balancing the needs of an older, long-time client base with the expectations of new users. The existing site was dense, difficult to navigate, and lacked a clear structure, which made finding critical product information and services cumbersome.
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We delivered a full website overhaul including site mapping, content migration, storefront integration, and updated navigation systems. Every page was thoughtfully structured, emphasizing clarity, accessibility, and usability without overdesigning. The result is a site that maintains technical depth while being approachable, intuitive, and easy to navigate for both longtime clients and newcomers alike.
