Organic Trade Association & the USDA
Web Design
The Seal Makes it Simple
Supporting the Organic Movement
We were tasked with taking the existing brand of The Seal Makes It Simple campaign and creating three new landing pages tailored to a specific category: dairy, grains, and fibers.
Our work brought the campaign’s visual identity and messaging online, helping consumers understand and trust the USDA Organic seal.
About
We translated the Organic Trade Association & the USDA’s campaign branding into three category-specific landing pages. Each page, focused on dairy, grains, and fibers, was designed to simplify complex organic standards and reinforce consumer confidence at the point of decision.
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The Organic Trade Association and USDA launched The Seal Makes It Simple campaign to educate the public about the rigor and trustworthiness of the USDA Organic seal. The goal was to make the certification’s meaning clear, approachable, and relevant across different product categories.
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Although the USDA Organic seal is widely recognized, many consumers don’t understand the standards behind it. The challenge was to take detailed regulatory information and the existing campaign branding and translate it into three unique, intuitive pages that clearly communicated category-specific insights while maintaining brand consistency.
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We designed three streamlined landing pages—dairy, grains, and fibers—that effectively carried the campaign’s branding online. By combining clear hierarchy, concise copy, and category-specific visuals, each page simplified complex standards, educated shoppers, and reinforced the credibility and trustworthiness of the USDA Organic seal.
