Originally known as Arizona Big Game Super Raffle, Conservation First, USA is a nonprofit organization that raises funds for wildlife conservation through regulated hunting raffles, habitat restoration support, and partnerships with conservation groups.

The biggest challenge was perception: many people associate big game hunting with harm rather than stewardship. We needed to carefully reshape the narrative by choosing language, imagery, and tone that would help audiences understand that ethical, regulated hunting plays a critical role in funding conservation and sustaining wildlife populations.

We delivered a comprehensive rebrand—including a new name, identity system, website, social media strategy, email campaigns, and raffle materials—built around a clear, consistent message: conservation comes first. Every word and visual was intentionally crafted to tell the deeper story of responsible hunting as a force for protecting wildlife and preserving natural ecosystems.